CPM (Cost Per Thousand Impressions) remains a vital metric for measuring the efficiency of ad spend. As marketers aim to maximize reach while staying within budget, comparing traditional media CPMs with in-hand advertising is essential.
In-hand ads are tangible marketing pieces delivered directly to consumers — such as branded pharmacy bags, pizza boxes, coffee sleeves, or hotel key holders. These formats offer high visibility and tactile engagement, making your message more memorable.
While traditional media like TV, radio, and print can reach large audiences, they come with challenges: high production costs, limited targeting, short exposure times, and low measurability. Often, they deliver impressions without generating real engagement.
In contrast, in-hand ads usually provide 30–60% lower CPM, longer interaction (minutes vs. seconds), and geo-targeted relevance. They integrate seamlessly into consumers’ routines, enhancing brand recall and emotional connection.
Modern tools like QR codes, promo codes, and custom URLs also allow in-hand ads to deliver measurable ROI, bridging the gap between offline and digital.
For brands seeking smarter spend and higher impact, in-hand advertising stands out as a cost-effective, results-driven alternative to traditional channels.